Recent Articles

Review: Canva

Canva is a graphic design platform where users can create designs (i.e. invitations, logos, t-shirts). It also allows users to edit photos and create other types of visual content. Disclaimer: I have no affiliation with Canva. All of my opinions are my own and are ...

Breaking into the Digital Marketing Industry

Dressing to un-impress is one of the perks of working from your bed as a digital marketer. If you're anything like me, you are spending a questionable amount of time on your laptop during your COVID-19-induced free time. While you're laying in bed in your pajamas ...

5 Tips to Improve Organic Web Traffic for Small Businesses

It is common for small businesses to gain most of their business from referrals, which is great! However, this means that people are most likely visiting the business' website by directly searching it. This makes it easy for small businesses to forget about the importance ...

The island of saints and scholars

The island of saints and scholars is as redundant a phrase as any other Irish cliche we choose to perpetuate. That being said, the nation’s reputation for religious devotion and high levels of literacy wasn’t fabricated by the geniuses at Carrolls Irish Gift Store. ...

It’s Better to Remain Unseen

The island of saints and scholars is as redundant a phrase as any other Irish cliche we choose to perpetuate. That being said, the nation’s reputation for religious devotion and high levels of literacy wasn’t fabricated by the geniuses at Carrolls Irish Gift Store. ...

Finding the Right Model for a job

The island of saints and scholars is as redundant a phrase as any other Irish cliche we choose to perpetuate. That being said, the nation’s reputation for religious devotion and high levels of literacy wasn’t fabricated by the geniuses at Carrolls Irish Gift Store. ...

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if ...

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. ...

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, ...

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have ...